Market Segment Advantage
The National Mounted Warrior Museum will fill a unique market void west of the Mississippi as the only technologically-advanced, interactive, state-of-the-art museum describing and honoring the service of mounted warriors (past and present) that have served in Fort Hood-based units in garrison and deployed worldwide.
Unlike other military museums across the country, our focus is not on a specific Army branch or unit, or particular event in military history. Our story is about how combined arms techniques, innovative units and technology, and adaptable leaders and Soldiers have been joined together to create the most effective fighting force in the world.
The National Mounted Warfare Foundation has immediate access to the collections and archives of III Corps and Fort Hood, the 1st Cavalry Division, the 3d Cavalry Regiment, and the 2d Armored Division, and has the ability to request specific thematic artifacts and collections from the U.S. Army Center for Military History’s Museum Division.
Central Texas is one of the fastest-growing areas in the entire United States. It is an innovative area, constantly developing new businesses and welcoming new residents. Projections show a long term trend of population growth across the area.
Central Texas is the home to Fort Hood, one of the largest Army posts in the world and home to more than ten percent of the Army’s Soldiers. In addition to being the home and wellspring of mounted warfare in the U.S. Army, it is also the largest economic engine in Texas, generating nearly 69,000 jobs and over $25 billion of economic impact annually.
Our leadership team, comprised of distinguished, highly-decorated military officers and highly respected, accomplished visionaries, is uniquely qualified to ensure the success of this project. This team has many years of experience in organization and financial management, planning and operations, Soldier and Veteran affairs, marketing and public relations, and communications. For those areas where we lack direct experience (building and exhibit architecture, design and construction), we have established strategic partnerships with companies that are recognized market leaders in their areas of competency.
Our human resource strategy calls for hiring the smallest possible paid professional staff as a cost avoidance measure. We rely on the professional expertise and services of our Board of Directors (and their staffs), contracted specialists, and volunteers to round out our staffing needs.
Our initial Master Plan was developed by a world-renowned planning team from Lord Cultural Resources, a firm which is responsible for over one hundred successful museum projects worldwide.
There are approximately 48,000 Soldiers stationed at Fort Hood. Together with their families, civilian personnel who work on Fort Hood, and members of the surrounding communities, there are over 290,000 vested customers within 25 miles of the museum’s planned location.
There are more than 110 elementary, middle, and high schools in the Central Texas area, as well as over ten community colleges and four-year universities. We see this audience as a key demographic for the museum’s success.
There are over 183,000 military retirees in the state of Texas, most of which reside along the Interstate 35 corridor between Dallas/Fort Worth and San Antonio. This sector has historically shown great interest in supporting military museums through visitation and financial support.